Vodafone Idea Is a Powerful Contender to Incumbent Telecom Operators
Vodafone Idea has shown true ingenuity is in plan innovation. Call it creativity or blatant desperation of the telco under cash issues, but what Vodafone Idea has pulled off with its Rs 801 plan is nothing short of extraordinary. To give you a quick bird’s eye view, the plan’s validity is 84 days, and it offers 3GB of data per day. The telecom operator dared to provide a ‘Binge-All-Night’ offer along with Weekend Data Rollover, which allows users to consume unlimited data at night and save up data for weekend entertainment. The telecom industry is rife with reports and updates of the intensifying competition between the stakeholders. While Reliance Jio remains at the top in almost all matters of 4G, the rest of the competitors cannot be dismissed ignorantly. A week or so ago, I discussed the contentious points which have made Bharti Airtel a strong telecom company in the current scenario. The same can be said for Vodafone Idea as well. Although there are a lot of caveats in...